Collaboration of PkM Activities for UNUD-UKI HI Study Program for Kusamba Village MSMEs

Klungkung (23/11/2023), Community Service Activities for the International Relations Study Program this time collaborated with the IR Study Program, Indonesian Christian University. The target community is MSME actors in Kusamba Village, especially salt farmers and pindang processors. The focus of the activity is to socialize the use of e-commerce to increase marketing of MSME products. Speakers who were also present included: A.A. Bagus Surya Widya Nugraha (Unud HI Lecturer), Darynaufal Mulyaman (UKI HI Lecturer and Director of CESFAS UKI), and Putu Andi Yuda Prayoga (Vice President JCI Bali). The three presenters conveyed the importance of having an online shop account and managing it, registering products for NIB (business identification number), and designing narratives about product characteristics. The activity took place at the Kusamba Village Office, and was attended by approximately 35 MSME participants. The event opened with remarks from the Kusamba Head of Bekel, I Nengah Semadi Adnyana and the Head of Activities, Penny Kurnia Putri, from the Unud HI Study Program. For approximately three hours, the presentation and interactive discussion with participants was moderated by Putu Ratih Kumala Dewi (Unud International Relations Lecturer). It is hoped that this activity can increase insight and educate the public about the importance of marketing digitalization. So that MSME players can develop further in the future.